Honesty

We promise to be honest with you and pioneer a new way of doing business. It sounds simple but in an industry full of false marketing and clinical claims and confusing intake recommendations and ingredients, we value honesty.

We promise to be transparent.

You deserve to know what’s in the vitamins and supplements you’re taking. We promise to be transparent about our sourcing practices, ingredients and our supply chain. And we promise that what’s printed on our labels is what is in our product.

We promise ethical and wise choices.

We will never claim to have the widest assortment; others can stock thousands of products. Starting with a focused selection of fifteen products affords us the ability to be deliberate with respect to both efficacy and ingredient supply chain. It allows us to ensure all of our products are properly tested, certified and verified.

We promise to provide honest guidance.

Honesty is the foundation of our recommendations. We make every effort to avoid false marketing claims and engineered promotional discounts. We don’t pretend all supplements have equal levels of scientific evidence or traditional history – because that isn’t the truth. Our ethics drive our recommendations, not our bottom line.

How we evaluate products

Scientific research is nuanced and ever changing. We recognise this by classifying each product based upon a review of existing research. Our evaluation criteria include a number of studies, consistency of results, magnitude of results, and methodology characteristics.

Backed by Science

Our Scientific Advisory Board comprises of leading medical doctors, scientists, herbalists, traditional medicine doctors and nutrition experts from around the world. We work with them closely on our product development, research, recommendation advice, and make all efforts to remain ahead of the latest research findings.